Art Director & Lead Designer on the the award-winning “Be Powerful, Be Bullfrog Power” campaign.
The campaign featured everyday people posed like superheroes. The idea was anybody could be an environmental super hero–simply by switching to 100% green energy with Bullfrog Power. The archetypical imagery and striking call-to-action was a potent antidote for consumers looking to enhance their personal brand through association with sustainability.
Creative was used in a variety of mediums including a custom Corporate Welcome Package, Magazine Print, Web, Promotional materials and Out-of-Home media (TSA’s and Billboards) which were placed around the specifically targeted neighbourhoods.
Primary Campaign Image
Client: Top Drawer Creative Inc.
Note: The work featured here is under copyright protection and ownership of the client.
Note: The work featured here is under copyright protection and ownership of the client.